The Best Solution to the Wrong Problem

Before

The Assignment

Corporate banking client wanted to optimize their single payment order form. "Make it prettier, more user-friendly."

We could have done this:

Original complex form

Original

Improved clean form

Improved

But it wouldn't matter

We could create the most beautiful, user-friendly single payment form ever made. Saved payees, smart defaults, clean design.

It would still be a waste of money.

Why? Because nobody uses single payment forms. Even the smallest businesses export payment batches from their accounting software.

"Have you ever seen a customer use this form?" - My first question in the kick-off meeting.

After

The Real Solution

Discovered that even SME users export payment lists from their accounting software. Nobody types payments one by one.

Simple drag-drop import wizard

What Changed

  • Simple drag-drop file upload
  • Auto-detects format from major ERPs
  • No manual entry needed
  • Validates all payments at once
  • Works with what users already have
  • Focused dev resources where users actually are

Result: 80% higher satisfaction with the import flow.

The Key Insight

It's not about making a bad form better. It's about asking: should we be building this form at all?

The best solution to the wrong problem is still the wrong solution.
80%
More satisfied customers with the import flow