Aleš Brom, MSc
Senior UX Consultant
UX strategist with over 15 years of experience in digital product design. I don't just design "screens" — I find the real essence of the problem. My work connects business goals with user needs through research, functional prototypes, and usability testing.
Professional Experience
Independent Senior UX Consultant
2009 — Present
End-to-end UX services for major enterprise clients in banking, telecommunications, logistics, and e-commerce. Leading the design process from research to developer handoff.
- Strategic Leadership: Transitioned from individual contributor to coordinating design efforts across analysts, product managers, and development teams.
- Complex Systems: Specializing in simplifying complex workflows for internal tools and B2B platforms.
- Delivery: Creating high-fidelity wireframes and interactive prototypes (Figma/Axure) that serve as detailed specifications for development.
- Optimization: Increased conversion by 300+% for People in Need (charity).
Wüstenrot
ČSOB
ČS Pension Fund
T-Mobile
ING
Tipsport
Project Highlights
Banking & FinTech
- Redesigned key onboarding processes for Wüstenrot, significantly reducing drop-off rates.
- Complete redesign of the information system for ČS Pension Fund.
Logistics
- UX design for Metrans information system. Reduced error rate by tens of percent, saving 100+ MDs/year.